Webinar

Balanced ATO Risk Strategies: Leveraging Dynamic Friction

Kevin Lee, VP of Digital Trust & Safety at Sift, and The Fraud Practice discuss the use of dynamic friction with account takeover risk screening, including strategies for applying this type of layered approach.

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In this webinar, you’ll learn:

  • Three strategies and considerations for applying dynamic friction to the login event
  • The importance of communication between the ATO risk and transaction risk screening events
  • Maximizing user experience for users with low-to-moderate ATO risk at login
  • Understanding how to measure ATO risk exposure for your organization, and how much flexibility that allows with a dynamic approach to ATO

Secure your business from login to chargeback

Stop fraud, break down data silos, and lower friction with Sift.

  • Achieve up to 285% ROI
  • Increase user acceptance rates up to 99%
  • Drop time spent on manual review up to 80%
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