Breaking up with bad users
As a social network and marketplace, Zoosk strives to provide users a positive online experience, and fraudulent users can spoil the experience for the legitimate ones. There is no fee to join Zoosk, but for members who want to use Zoosk’s full communications platform, Zoosk offers users paid subscriptions.
When Zoosk’s Payments & Risk Manager, Tal Yeshanov, joined the team, Zoosk was already working to reduce friendly fraud and payments fraud on the site. The dedicated team tasked with tackling fraud for Zoosk used a variety of tools and processes to manage fraud. But the real-time nature of Zoosk’s service and their ever-expanding user base meant that the company needed a solution that could adapt instantly and scale as their business grew. Ready for a change, Tal connected with the Sift team.