Challenge
Eliminating abusive content to maintain user trust
Community and trust are key to Poshmark, and are the foundation on which the platform is built. Phony listings, fraudulent buyers, and spam content erode user trust and discourage continued business on the app, while exposing users to dangerous actors. Poshmark needed a way to maintain a frictionless environment for trusted users, so they chose Sift’s Content Integrity product to get the job done.
Trust is integral to building a strong community. We want to ensure people can express themselves in a trusted environment—whether that’s sharing personal style, liking listings, or buying. At the core, trust sets the foundation for a positive experience.
Robbie Fritts, Director, Fraud and Payments at Poshmark
Solution
Machine learning models that adapted quickly
The Content Integrity product allows Poshmark to take a forward-thinking approach to fraud management. Within a week, Poshmark trained Sift’s algorithms on live data and saw actionable results. Their fraud team became more agile, reacting faster to stop fraudulent activity, and if the team began to notice new trends they were able to leverage their decisioning and Workflow tools to make tweaks in real time.
Sift has an extremely high accuracy rate, which allows us to make sure we provide the least amount of friction for our beloved community.
Robbie Fritts, Director, Fraud and Payments at Poshmark
Results
Spam content greatly reduced, fostering a safe online community
Poshmark’s fraud team has a lot less work on their hands, thanks to their newly automated workflows, which has allowed the company to focus more on growth and less on fraud. They’ve seen a 60-70% reduction in spam content, which is crucial in maintaining the safe, trusted environment Poshmark buyers and sellers have come to expect from the platform. With Sift, Poshmark can put their efforts into supporting their community and feel good knowing their users—the core and heart of the company—are safer.
Secure your business from login to chargeback
Stop fraud, break down data silos, and lower friction with Sift.
- Achieve up to 285% ROI
- Increase user acceptance rates up to 99%
- Drop time spent on manual review up to 80%