Quantifying the Total Cost of eCommerce Fraud

How do you measure the total cost of fraud management? In this webinar, Aberdeen Group presents actionable findings about how well merchants balance three fundamental business objectives: minimizing fraud, maximizing legitimate transactions, and making better, cost-effective, and timely business decisions.

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In this webinar, you’ll learn:

  • How to measure the true cost of fraud to an ecommerce business
  • Commonly overlooked opportunities to optimize fraud management
  • How a growing restaurant ordering platform cut the amount spent on fraud prevention by 2.5X

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Kevin Lee – Panelist

Trust and Safety Architect, Sift Science

Kevin is driven by building high performing teams and systems to combat malicious behavior. He has worked for the last 10+ years around developing strategies, tools and teams responsible for billions of users and dollars of revenue. Prior to Sift Science, Kevin worked as a manager at Facebook, Square and Google where he lead various risk, chargeback, spam and trust and safety organizations.

Derek Brink – Panelist

VP and Research Fellow, Aberdeen Group

Derek Brink joined Aberdeen in 2007 with more than 20 years of experience in high-tech strategy development and execution, corporate / business development, product management and product marketing, including positions at RSA Security, IBM, Sun Microsystems, and Hewlett-Packard.


Thousands of sites and apps build trust with Sift

Open Table reduced manual review by 80%. 200% improvement in detection accuracy.
60–70% reduction in spam content, more frictionless environments for valued users.
Entropay increased user conversion rates by 15% and now dedicates 0 full-time employees to fraud.
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