The mandate for fraud prevention teams in the age of the customer is evolving. While mitigating chargebacks and other fraud remains the core, 75% say delivering frictionless experiences is also a top priority. Unfortunately, most trust & safety leaders say that their existing solutions block good users—and just 30% say they know how many. The reality is that without adapting your approaches and tools, it can be impossible to measure your false-positive rate and how much revenue you’re leaving on the table.
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