The mandate for fraud prevention teams in the age of the customer is evolving. While mitigating chargebacks and other fraud remains the core, 75% say delivering frictionless experiences is also a top priority. Unfortunately, most trust & safety leaders say that their existing solutions block good users—and just 30% say they know how many. The reality is that without adapting your approaches and tools, it can be impossible to measure your false positive rate and how much revenue you’re leaving on the table.
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