Your biggest blind spot is costing you customers and cash—false positives. Insulting a legitimate customer by blocking their order can cause them to navigate over to your competitor’s site and successfully make their purchase. If you’re lucky, you lost just that sale. But it’s likely you’ve permanently lost a customer. Fortunately, there are ways to reduce customer insult and boost brand loyalty.
Download our latest white paper from CardNotPresent to learn:
https://pages.sift.com/rs/526-PCC-974/images/whitepaper-cnp-mindset-and-measurement-keys-to-attacking-false-positives.pdf
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