Mindset and Measurement: The Keys to Attacking Your False-Positive Problem

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Mindset and Measurement: The Keys to Attacking Your False-Positive Problem

Your biggest blind spot is costing you customers and cash—false positives. Insulting a legitimate customer by blocking their order can cause them to navigate over to your competitor’s site and successfully make their purchase. If you’re lucky, you lost just that sale. But it’s likely you’ve permanently lost a customer. Fortunately, there are ways to reduce customer insult and boost brand loyalty.

Download our latest white paper from CardNotPresent to learn:

  • How to get an accurate picture of exactly how many false positives your current fraud -prevention system yields
  • Why transitioning from a “fraud department” to a corporate structure that includes a “trust and safety department” will help your business
  • How to arm fraud professionals with powerful metrics to tell their story within companies, which don’t often understand or value what they do
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https://pages.sift.com/rs/526-PCC-974/images/whitepaper-cnp-mindset-and-measurement-keys-to-attacking-false-positives.pdf

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