Dynamic Friction

Delivering the right experiences at the right time

The expectations of online consumers have drastically changed in recent years. Not so long ago, shipping times hovered in the 2-4 week range. Now, even 2-4 days seems like an eternity to wait. Consumers want the least amount of friction in their online experiences ‚ÄĒ from account creation to checkout and beyond.

Read this ebook to learn:

  • The fundamentals of Dynamic Friction
  • How to deliver custom user experiences based on risk
  • Why multi-factor authentication is critical to stopping account takeover

Secure your business from login to chargeback

Stop fraud, break down data silos, and lower friction with Sift.

  • Achieve up to 285% ROI
  • Increase user acceptance rates up to 99%
  • Drop time spent on manual review up to 80%
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