Consumers are rapidly growing more aware of the risks of online and mobile shopping. They expect the merchants they buy from to prioritize their protection, and will shape brand opinions based largely on a company's known (or unknown) ability to keep their information secure. In fact, 80% of first-time shoppers expect small merchants to implement whatever measures are available in order to protect customer data—even if it adds friction to the user journey.
Download this new report now to learn how merchants can use advanced data security methods to build customer trust, and:
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