Users exploit promotional offers, hurting HelloFresh’s bottom line
Promotional offers are an important part of HelloFresh’s business, helping to attract customers in new markets and incentivize them to try the meal kit service. The flip side to offering such generous promos is that they can be exploited.
The HelloFresh Risk Management team initially started tackling these challenges internally through manual review processes in spreadsheets, but quickly found that they didn’t have the breadth of data they needed to effectively detect which customers were exploiting their system. The team decided it was crucial to seek out a more effective and efficient solution on the market instead of building their own capabilities—and set out to find the best tool out there for their needs.
HelloFresh knew the exact criteria they were looking for in a fraud prevention solution—a flexible model that could adapt to each of their market’s unique needs, responsive and knowledgeable customer support, and an adjustable pricing model. After extensive research, HelloFresh chose to partner with Sift over the competition due to Sift’s unrivaled machine learning customization, the ability to increase or reduce thresholds depending on business needs, and hearing first-hand from other Sift customers how helpful the customer support was for them.