Fraud rings and costly chargebacks
Etix’s daily visitors number in the tens of thousands, and that number is ever-growing as entertainment seekers gravitate toward the convenience of buying tickets online. However, as their online and mobile business has scaled, attention from brokers and fraudsters has grown. For Etix, these fraudulent transactions result in chargebacks, which cost everyone money and—perhaps more importantly—the invaluable time of fraud analysts who must work to respond to fraud attempts.
With chargebacks often not being reported until after events, the challenge of discovering fraud through manual review was daunting. Eventually, manually reviewing suspicious orders couldn’t be maintained. As Etix struggled to balance a premium, frictionless customer ticketing experience with the growing threat of fraudulent activity—they decided it was time to explore preventative, adaptable solutions.